The short film Studio Visit with Gurit Magen and Keren Gerlitz is available to watch at the top of the page.
Designers Gurit Magen and Keren Gerlitz are transforming the concept of jewelry design with their unique approach to up-cycling, a creative and sustainable practice that repurposes discarded objects or materials to create new products of higher value. Their specialty lies in crafting exquisite jewelry pieces using everyday raw materials, such as old keys and industrial materials.
Magen and Gerlitz see potential and beauty in items often overlooked. An old key, for instance, becomes more than just a functional object in their hands. It is viewed as a token imbued with someone’s life story, carrying an inherent, often hidden, significance that is then passed onto the jewelry. This process gives a second life to these materials, transforming them into wearable pieces of art while preserving their historical and emotional resonance.
In the accompanying video, Magen and Gerlitz share their deep appreciation for industrial raw materials. They discuss their creative process, detailing how they forge unexpected connections between these materials to construct beautiful jewelry pieces. The duo’s work serves as a powerful example of the potential that lies in up-cycling, both as a sustainable practice and a source of innovative, meaningful art.
The featured video Studio Visit with Gurit Magen and Keren Gerlitz is part of the web series Yotsrim by Shachaf Dekel. Yotsrim includes five seasons and 73 episodes. The series won the Best Documentary award at the NYC Web Fest in 2019.
